Gifting Platform

Abu Dhabi had a problem. Whenever a government representative needed to give a gift to a foreign representative, there were no guidelines in place. This lead to some gifts being exchanged that the leaders of the country felt were “unrepresentative of their national image”.

Slash stepped in as they often produced the elegant, one-of-a-kind gifts given by the Royal Family. The goal of the platform was to establish a gift-selection app to either match the official with an existing gift, or automatically generate a design brief based on their recipient and context. Slash would then receive either an order form for their warehouse or a brief for the designers.